The book "How do we see"
IST Publishing — is an independent small publishing house specializing in books on contemporary culture and art, founded by like-minded people: Kateryna Nosko, Anastasia Leonova and Borys Filonenko.
Our focus is on publishing research on Ukrainian art with their subsequent translation into foreign languages. Another component of the publishing house is the translation of fundamental texts on the theory and history of art, philosophy of art, sociology of culture from leading foreign researchers in Ukrainian. A special interest of the editorial team is the publication of artbooks.

British art critic John Berger's book As We See is one of the most widely read contemporary texts on art. Berger focuses on how people see works of art, and by painting and advertising shows that along with the plot content of the image have an ideological charge, and the means of reproduction affect our current attitude to works of art. Art critic suggests that art texts should not only be authoritative statements about art, but also promote the ability of readers to see and express themselves. Berger is one of the defining English-speaking art critics of the second half of the twentieth century. With texts on vision, photography, art and revolution, he also made a significant contribution to popularizing the modern view of art to a wide audience. In world universities, Berger's book is a must-read for art studies, and is still a cited source on "art in the age of its technical reproduction" (Berger develops the ideas of Walter Benjamin), the image of women in art and the connections of oil painting and advertising.